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Oct 24 2011   2:12PM GMT

20 Things PR Pros Should Not Do

EmNichs Emily Nichols Profile: EmNichs

20 Things PR Pros Should Not Do
Recently, Ragan contributor Susan Young showed us the 20 things a PR pro should know how to do, which got me thinking about the things PR professionals should not do—the things that will cause you to lose clients, fail to impress your boss, and generally stagnate in the industry. Here are those things, broken into four categories…  [Read full story at Ragan.com]

 

3 Ways to Increase Website Engagement
PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it because they understand that building trust is essential to long-term business success.  [Read full story at SpinSucks.com]

 

What PR Pros Should Know About Intellectual Property
Because your job as a public relations professional necessitates your work product incorporating creative, original material, you are constantly dealing with intellectual property (IP). Also, because much of your work will appear in the digital format, whether as a Web site, podcast or audiovisual event, the ease of duplication and dissemination of such digital work makes it all the more important to know where the material came from and how it will be used.  [Read full story at PRNews]

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