Social Media and Public Relations. Friends or Enemies?
Last month, we launched a new monthly B2B expert roundtable series titled: B2B Marketing – In 140 Words Or Less. The intent is to start conversations on the toughest topics facing today’s B2B marketing community.
[Read full story at B2Bbloggers]
Why is Search Important to PR?
In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade. Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. [Read full story at Business2Community]
McKinsey’s Thought Leadership Called Into Question: A B2B Public Relations Lesson
McKinsey, whose intellectual capital is typically the gold standard for consulting firms, has been slammed by the media about the study’s vague methodology and questionable results. The fallout provides some important reminders for public relations professionals… [Read full story at B2Bliss]