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June 24, 2011  8:37 AM

Sameer Patel: Have we forgotten the ‘R’ in CRM



Posted by: Barney Beal
enterprise 2.0, Patel, social CRM

At the recent Enterprise 2.0 conference in Boston, Sovos Group partner Sameer Patel explained how the social Web is changing the relationship between business and customers. Both sales and marketing are feeling the impact of the social customer and its changing the way businesses look at metrics....

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