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June 27, 2011  3:49 PM

Collaboration, content management part of CRM overhaul at Yahoo

Posted by: Barney Beal
collaboration, content management strategy, evaluating CRM software, Salesforce.com, SFA

Kristen Sanders, Yahoo's director of global sales operations and sales enablement, had a perfect description for the 12 different repositories of sales information scattered across the globe at the company when she first came aboard. "They were stinky, smelly, digital landfills," Sanders said...


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