Posted by: Barney Beal
enterprise 2.0, Patel, social CRM
At the recent Enterprise 2.0 conference in Boston, Sovos Group partner Sameer Patel explained how the social Web is changing the relationship between business and customers. Both sales and marketing are feeling the impact of the social customer and its changing the way businesses look at metrics. Specifically, the new social metrics do not align enough with the traditional metrics that business and Wall Street respect.