http://itknowledgeexchange.techtarget.com/a-business-application-summation/dreamforce-reignites-the-cmo-vs-cio-debate/ Covering the business application software market from industry news to integration to licensing and support. Fri, 22 Feb 2013 19:09:06 +0000 hourly 1 http://itknowledgeexchange.techtarget.com/a-business-application-summation/dreamforce-reignites-the-cmo-vs-cio-debate/#comment-53 CMO vs. CIO? The future of marketing + IT | Central Desktop Blog Fri, 22 Feb 2013 19:09:06 +0000 http://itknowledgeexchange.techtarget.com/a-business-application-summation/?p=86#comment-53 [...] knowledge is a dangerous thing”, and he was right. This is still evident today, not least in this quote from Ian Forrest, Vice President of Marketing for GE Capital: “Logically as a marketer, you’re [...]

]]> http://itknowledgeexchange.techtarget.com/a-business-application-summation/dreamforce-reignites-the-cmo-vs-cio-debate/#comment-47 ekardris Sun, 30 Sep 2012 19:18:09 +0000 http://itknowledgeexchange.techtarget.com/a-business-application-summation/?p=86#comment-47 I liked your article.  Perhaps I took something different from this, but I think that as technology will move into the cloud and managment of technical systems will be taught to business leaders in schools.  So the job of the CIO will move out of the board room as business leaders pick up a better understanding of what is going on with technology.Your comments about the CMO and technology resonated with me.  I haven’t thought about the CMO and technology in this way.  It makes perfect sense though.  It gives me a little bit more to think about.Thanks

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