A Business Application Summation:

June, 2011


June 27, 2011  3:49 PM

Collaboration, content management part of CRM overhaul at Yahoo

Posted by: Barney Beal
collaboration, content management strategy, evaluating CRM software, Salesforce.com, SFA

Kristen Sanders, Yahoo's director of global sales operations and sales enablement, had a perfect description for the 12 different repositories of sales information scattered across the globe at the company when she first came aboard. "They were stinky, smelly, digital landfills," Sanders said...

June 24, 2011  8:37 AM

Sameer Patel: Have we forgotten the ‘R’ in CRM

Posted by: Barney Beal
enterprise 2.0, Patel, social CRM

At the recent Enterprise 2.0 conference in Boston, Sovos Group partner Sameer Patel explained how the social Web is changing the relationship between business and customers. Both sales and marketing are feeling the impact of the social customer and its changing the way businesses look at metrics....

June 17, 2011  3:49 PM

Salesforce moves beyond the cloud to ‘the social enterprise’

Posted by: Barney Beal
Benioff, cloud development, Microsoft, Salesforce.com, sentiment analysis, SharePoint, text analytics

Yesterday Salesforce.com came to Boston as part of its Cloudforce road show and CEO Marc Benioff made it clear that the company's focus moving forward will be on social computing.  He said it pretty explicitly.  

June 6, 2011  3:15 PM

SuperNova awards to recognize those bringing change in business applications

Posted by: Barney Beal
awards, constellation, implementation best practices

The Oscars, the Emmys and the Grammys are all behind us, but award season is far from over. Paul Greenberg's CRM Idol contest is locked and loaded and we hope to soon...


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