Tech Strategy Trends

Apr 22 2011   2:55PM GMT

Visiting Madrid? Rent Yourself an iPad

Tony Bradley Tony Bradley Profile: Tony Bradley

[Note: This post has been updated to correct some confusion over pricing. The Pad In The City rate is 39 euros, not 39 euro cents. So, I still think the concept is awesome, but I think that these guys are pricing themselves out of the market.]

I am going to file this one under the “Damn! Why didn’t I think of that?” category. A couple of friends have started what could be an awesome tourist industry–renting iPads by the day for people visiting and touring Madrid, Spain.

The business–Pad In The City–rents out 3G iPads pre-loaded with a comprehensive selection of apps to make your visit more enjoyable. The apps include weather, car rental apps, the Metro Madrid app, videos about Madrid, a unit converter for the metric-challenged, local maps, and even Angry Birds HD for when you just need to chill.

The Pad In The City crew will arrange to deliver your rental iPad to you when you arrive in Madrid, and they will even come and pick it up from you when you’re done with it. The rental does require a 390 euro deposit in case you decide to skip town with the tablet, but  the daily rental rate is 39 euros per day. At current conversion rates, that is about $55 USD per day, so you could use an iPad to help you plan and navigate your Madrid trip for about $385 per week.

I think the concept is brilliant. If I were doing it, I think I would charge less–something like $5 per day, or $25 per week. The Pad In The City rate is too high. If you wanted to rent it for more than two days you’d be better off to just buy one, and then sell it on eBay when you’re done. People are willing to pay $20 a day to rent a stripped down Chevy Aveo from Hertz, so it seems reasonable to think they’d be willing to pay $5 a day for an iPad that will make the visit much more efficient and enjoyable.

I wonder if they’d be willing to sell me the Pad In The City rights for Houston?

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