Tech Strategy Trends

Jan 27 2010   10:29PM GMT

Seven Things Microsoft Should Do in 2010

Tony Bradley Tony Bradley Profile: Tony Bradley

Microsoft has as much ying as it does yang in the success department these days. Windows 7 appears to be a grand slam hit, but Internet Explorer continues to be a bit of a whipping post, the Zune is cool but offers little competition for the iPods of the world, and if Windows Mobile 7 is delayed any further users may forget Microsoft even has a mobile operating system.

A recent article in InformationWeek laid out a gameplan for Microsoft for 2010. I don’t necessarily agree with all of the points, but in a nutshell the article states that Microsoft should:

  1. Drop the price of Windows
  2. Cut the price of Office or make it available for free
  3. Provide more services
  4. Dump the Zune
  5. Acquire Yahoo
  6. Shake up the leadership
  7. Launch a game-changer

That last one seems to be a sort of catch-all trump card. If Microsoft, or any company, did nothing at all in 2010 except for launch a game-changer that would seem to…well, change the game.

Perhaps Windows Mobile 7 will rise from the ashes like a phoenix and shift the mobile operating system landscape? We shall see.

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