Tech Strategy Trends

Jun 30 2011   3:15PM GMT

Microsoft Pulls the Plug on Hohm

Tony Bradley Tony Bradley Profile: Tony Bradley

Have you heard of Microsoft Hohm? I don’t blame you if you haven’t. Regardless, Microsoft announced today that it is ending the service effective May 31, 2012.

The Story of Hohm blog entry explains, “Today, Hohm allows you to answer three basic questions. First, it will let you know where your energy is being used across the different areas of your home. Second, it will let you compare your own energy usage with averages in your area. Third, it will provide bottom line actionable information on ways to reduce your energy usage so that you can save money or reduce your carbon footprint.”

Anyone in the United States could use Hohm, but apparently not enough did. The lack of mainstream awareness contributed to the untimely demise of the service according to today’s announcement that Microsoft is killing the project. Microsoft says, “due to the slow overall market adoption of the service, we are instead focusing our efforts on products and solutions more capable of supporting long-standing growth within this evolving market.

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