Pinned sites are one of the cool features of IE9 on Windows 7. A pinned site–if done right, and developed to take advantage of being pinned–treats the site as if it were an application, and makes it easier to navigate to key elements of the site.
Microsoft reports that sites that take advantage of pinning in IE9 have more engaged visitors who spend more time on the site:
- Business Insider – read 57% more pages, spend 95% more time on site
- Flixster – read 34% more pages, spend 57% more time on site
- Gilt – visit 39% more often, add 160% more items to shopping cart, complete 45% more sales transactions
- The Killers – read 65% more pages, spend 103% more time on site
- hi5 – respond to 200% more social requests (like friends, games, notifications)
- Huffington Post – spend 49% more time on site
But, there are some things that organizations must do in order for their sites to take advantage of pinning. I have written previously about how to prepare your site to take advantage of the features of Internet Explorer 9, but now Microsoft is making it even easier.
Microsoft has created a new site for developers (www.buildmypinnedsite.com) to add pinning capabilities in 15 minutes or less. Check out this post from the Exploring IE blog for more details, then go to buildmypinnedsite.com and hook your site up.