Oracle OpenWorld 2010, Uncovered

Sep 22 2010   7:48PM GMT

Wednesday’s Highlights from Oracle OpenWorld

Mark Danielson Profile: Mdanielson007

Wednesday started off with a bang as SalesForce held its keynote at Oracle OpenWorld 2010.

Hundreds lined up for a free iPod and to be delightfully entertained by SalesForce. Many wondered, however, why the bulk of the presentation concerning the social blogging aspect of SalesForce’s CRM was centered around Chatter, a product touted to increase productivity, keep commentary secure, and allow any data to be incorporated into SalesForce’s product.

We consumers, many IT-literate and functioning in our various roles as DBA, SysAdmin, Network Engineer, etc., wondered why the new cloud of computing is being considered by SalesForce as avant garde and necessary in the various roles of data management and administration.

We’ve always had chat products (well, maybe not always), but at least for the last decade, and without application integration into social networking sites, one may see the inevitable downfall of an over-glorified twitter trying to pump itself up as necessary in the corporate IT world.

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