Oh I See! Getting CIOs to view their jobs from a different angle:

master data management


May 11, 2010  7:10 AM

The power of CRM

Posted by: Arun Gupta
CRM effectiveness, CRM strategies, master data management

Last week, I was subjected to five calls in a day from an insurance company wanting to sell me a new improved high return insurance cover. The first time round, I listened to the caller, and politely advised her that I already subscribed to the said policy. I interrupted half way through the second...


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