Oh I See! Getting CIOs to view their jobs from a different angle:

marketing IT


November 2, 2010  6:00 AM

Justifying IT investments, the bicycle stand syndrome

Posted by: Arun Gupta
budget discussions, business case for IT, CIO, IT budgets, learning from CXOs, marketing IT, ROI

A long time back during a budget meeting, one of my CEOs narrated a story (or maybe a fable) on Boardroom discussions on budgets. This story has stayed with me for a long time, and the memory was refreshed last week in a discussion with some industry leaders. Here’s the story: In the...


Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: