Oh I See! Getting CIOs to view their jobs from a different angle:

CRM effectiveness


May 31, 2010  6:39 AM

Online customer service in a connected world

Posted by: Arun Gupta
CRM effectiveness, multi-channel commerce, online customer service, social media and e-commerce

In the last few weeks, I attempted to reach out to various service providers—organizations whose services I had availed in the past via their websites. The objective was to seek help with unsubscribing from their mailing lists, as well as for assistance in resolving problems I faced with a few...

May 11, 2010  7:10 AM

The power of CRM

Posted by: Arun Gupta
CRM effectiveness, CRM strategies, master data management

Last week, I was subjected to five calls in a day from an insurance company wanting to sell me a new improved high return insurance cover. The first time round, I listened to the caller, and politely advised her that I already subscribed to the said policy. I interrupted half way through the second...


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