Oh I See! Getting CIOs to view their jobs from a different angle:

Business Intelligence


April 7, 2014  7:54 AM

Can big data deliver big insights?

Posted by: Arun Gupta
Analytics, Big Data, Business Intelligence, CEOs pet projects

The other day I met a CIO friend who wanted to discuss a tricky situation in which he had landed; he worked in an industry which was in the thick of being projected as one of the industries that will benefit from investments in Big Data. His CEO wanted him to build a data warehouse to rival some of...

October 9, 2012  7:10 AM

Ignorance to Intelligence

Posted by: Arun Gupta
Business Intelligence, CIO, Intelligence or Ignorance, Value from BI

A sparse gathering of smart people in a small room were discussing an important business hoping to change the outcome in their respective circles of influence. These were seasoned players in industries big and small across diverse geographies and line of business. It was crowdsourcing at its best...

May 11, 2010  7:10 AM

The power of CRM

Posted by: Arun Gupta
CRM effectiveness, CRM strategies, master data management

Last week, I was subjected to five calls in a day from an insurance company wanting to sell me a new improved high return insurance cover. The first time round, I listened to the caller, and politely advised her that I already subscribed to the said policy. I interrupted half way through the second...


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