Posted by: Arun Gupta
Annual Report, business IT alignment, communicating business value, communicating IT value, IT Annual Report
Almost a decade back, I met the CIO of Intel, who talked about an Annual Report of the IT organization— similar to the Annual Report published by the company for its shareholders. This report made good reading, which at that time presented metrics around availability of systems, uptime of links, number of problem tickets, budget performance, and a few others. At the turn of the century, a lot of these were indeed deemed relevant, and accepted by everyone. The report’s interesting parts depicted ’Voice of Customer’, discussed projects undertaken with their status, impact to business, and customer quotes. It was a slick report, similar to what a company would create with help from Marketing and Advertising.
Fast forward to 2010, when I was listening to a presentation on “Why should IT create an Annual Report”. The examples quoted were from Computer Associates (CA) and Intel. The audience of about 40 IT leaders listened in rapt attention, made notes, consuming the speaker’s insights, who mesmerized the audience. The KPIs were largely different, reflecting evolution of the IT organization and IT leader. Post the presentation, a debate started off on how many in the room did anything similar in terms of KPIs, reports, transparency, or even the basic weekly or monthly presentation at the management meetings; and if they did, what did they report?
Almost everyone had some kind of report being tabled, though not an Annual Report akin to the one that was presented. These hard copies were typically printed and distributed to the stakeholders, with help from an Advertising agency or Marketing department. A large IT company’s CIO mentioned that he has started working on something similar (with external help). He hopes to emulate the success that we all listened to. The thought that crossed my mind was that are CIOs of IT companies a step ahead of the rest of us in the room who represented other non-computer related industries. It was a disconnect, considering that a fair number of IT companies did not provide a seat on the management table to their IT heads.
Thinking for a long while after that, I kept wondering about why I never took the step (despite having the benefit a decade back) and when it was rekindled from memory again. The thought also wandered around as to why the representative Annual IT reports were only from the IT industry. Where were the examples from the large and successful marquee CIOs as well as IT enterprises (of success stories that everyone talks about)? Don’t they need the Annual Report to publish their success story and present it to their shareholders (CXOs and Board)?
I believe that success does not need an anniversary to present, but is shared within the enterprise on occurrence, during frequent management meetings, and gets acknowledgement. The Annual Report is a vehicle to tell the rest of the world what we do well. But maybe, I am totally off the track.