Posted by: Jamen Koos
AIX, Ask, Google, HP, HP-UX, IBM, Search Engine, Yahoo
If you haven’t discovered it yet, here is a fun new activity to try when performing searches on popular engines such as Google, Yahoo, or Ask.com:
Start your search with a phrase or question you have in mind, and see if others are also searching it.
Example: when I bring up Google.com, and type “How to” I see the first three “How to” questions people are searching are apparently “how to tie a tie,” “how to kiss,” and “how to get pregnant.” I’ll refrain from commenting…but you get the idea.
Try this for example: When I type “AIX vs” the next most popular following word is “HP-UX”, so the whole search would be “AIX vs HP-UX.” Now, when I search “HP-UX vs” the most popular following word is “Linux” so the whole search is “HP-UX vs Linux.” When I type “HP vs”, the most popular following word is “Dell” so the entire search would be “HP vs Dell.” When I type in “Animal Crackers” the most popular next words are “in my soup lyrics.” When “BMW vs” is typed, “Mercedes” is the next most likely word to be searched.
So before you go believing I have too much time on my hands, consider the implications of the things you type and their related ‘most searched’ follow-on words. Is it useful for me to know that the most searched word after the phrase “AIX vs” is “HP-UX”?—Absolutely. Learning what millions of people are searching in relation to my product or company is extremely valuable in terms of customer or brand perception. In my business, I compete directly with the value proposition for IBM’s AIX, and seeing that people are searching this topic solidifies the fact that both IBM and HP are top of mind when folks are researching—this is exactly what I would expect. Another useful example: What if I were to type in “HP-UX vs” and the first most likely next word was “Windows” or “OS X”? If this happened, I know I’d have some work to do with customer perceptions, or I may be in the wrong business altogether, because HP-UX doesn’t compete with Windows or OS X for most intents and purposes. What if when “BMW vs” was typed in, “Mazda” or “Toyota” was the next most likely search instead of “Mercedes”?
Go ahead, type in “your product or company name vs” and see what you get, you might just find something interesting.