I don’t have an inside line to Ed Brill’s powerpoints or any kind of inside person at Lotus to feed me information, but I do know what the past has held and where I think Lotus should go with it. Here are a few things I would like to see Lotus do with the next few releases and while it may not be what you want or what Lotus wants there are a few things that will happen and some that are huge long shots.
- Lotus figures out a way to make a one stop web based client that can easily manage mail, chat, Quickrs and Domino Databases without having to know a ton about a client and how to find a DB on a server. I have seen Vulcan and I love it. Make it happen!
- The Administration client goes 100% web based so that Admins can run Windows, Mac, BeOS, OS/2 or Linux as the desktop.
- IBM and Lotus work together to offer a discount to people who put Lotus Domino on IBM Power Hardware using Linux or IBM iOS so that the best OS, Hardware, and Application Server is all being used eliminating all the underlying Windows based problems with random hardware, drivers, and OS issues. If you don’t pick up what I am throwing down. Windows sucks as a Server OS and has way to many variables that create issues. IBM Blade+Power+(Linux or IBM iOS)+Louts Domino = More Domino Stability . . . hope you are reading this Frank Soltis!
- The Developer Client needs to be multi-platform as well. Way too many people are coming out of college not using Windows. They use Macs mostly and then a close second with “geeks” is Linux. If you want to energize the developers to using your free developer tool you have to put it on a platform people are using. Windows in colleges is dying and it is time IBM and Lotus pull out the big wooden stake and drive it through the heart of Microsoft instead of playing footsie with them.
- It’s time to crush Microsofts products and stop playing nice with them about marketing. Microsoft is down on the mat and it’s time to start beating the crap out of them like they have Lotus. The problem over the past few years is that Microsoft takes the gloves off even when they are making it up, and Lotus stands by and plays facts and figures (Nothing wrong with that of course.) and it’s gotten old. Start hitting them like you mean it.
- Lotus needs to be more open in colleges and universities. What do I mean about this. Why not start paying for a few “Domino Designer” instructors to come in and teach it as a class and while you are there have a few Domino Admin classes too….for FREE! See what kind of buzz you can create. I think if you did this in 20 or 30 medium sized colleges or tech schools you might surprise the hell out of yourselves when the class is packed and has a waiting list. Show the power of the product without flooding the class with marketing jazz.
- South America and Africa are both emerging markets. In the next 20 years they are going to be HOT HOT HOT! It is time now to jump in both regions with your products and sell them like crazy keeping in mind that the marketing you use in the US and Canada will not work. You have to think like a person and market to them by being more hands on and willing to help with their business. They are both very tight nit areas of the world where family matters and you have to win them over with trust. They have to see you as family before they will trust you.
- Find small to medium size businesses that have or are considering Lotus and give them some free development & administration time from someone at IBM to get them going. If you infiltrate the company with useable application hosted on Domino and they company uses them, then you have your big fat foot in the door.
- Lotus might also want to find companies that are old established customers and offer some FREE or discounted services to make sure Lotus stays in place. Too many companies like the idea of booting Lotus out for something new and shinny when in fact the new and shinny is old and broken, only it is new and shinny to them….
- Take the marketing gloves off! It’s time to stop preaching to the chior and time to tell people who you are. There are too many IT people who still see R5 when they think of Lotus. Lotus is great when it comes to energizing the Lotus Geeks of the world, but you miss the mark by not explaining what you do to normal IT people who still think of Lotus in the same light they do a mainframe! Start marketing like you mean it.
Add some of your own in the comments and tell me where I am wrong. I will add more as I get them stuck in my head. Lets see if Lotus and IBM can address any of my wish list.