I have been talking and thinking a lot about the current landscape off offerings for mobile devices. I have been a 100% Blackberry user for the past 3 years. It’s been good and while I use my BB all I can i still long for an Android or iPhone.
Recently RIM came out with a new phone the Torch. It’s nice and I am sure you have seen it. I will spare you the review of it’s features as there are hundreds of web sites out there reviewing it right now. If you are a RIM fan boy then you are in love with it and the new OS6. I agree the OS is nice, but the unit is heavy, and still year behind anything Apple or Android based phones are offering right now. It’s a rather pathetic attempt to keep it’s large user base happy for now….I have a STORM2 and it’s nice, but it’s far from perfect.
RIM needs to do something drastic to win my heart anytime soon. While I am a huge fan and believer in BES (Black Berry Enterprise Server) that is the only thing RIM has going for it right now. With that said, there is NO, I say again, NO like offering from APPLE or GOOGLE to manage phones. This is where those other two fall apart in companies today. Apple has long failed to infiltrate the Corporate Organizations it needs to in order for it to become an I.T. power house, instead it continues to fart around in the personal computer space showing very little big company know how. Google on the other hand knows how to do I.T. yet the offer a phone platform that has no enterprise controls of centralized management. This is where Apple and Google FAIL!
So while Apple and Google offer a decent kit/phone, they fail in the enterprise. Neither understands how big I.T. works or how to address it. RIM knows how big I.T. works and addresses it with the BES platform, then fails when it comes to phones. The Blackberry phone is no longer and revolutionary business tool, rather it is a step backwards to mot people because most would not buy a blackberry to do day to day tasks and if you can’t win over every day people with your phone then you need to try again….don’t get me started on development environments….