Just minutes ago at BlackBerry’s highly anticipated BlackBerry 10 launch event, CEO Thorstein Heins stunned users by dropping the name ‘RIM’ and changing his company’s name to ‘BlackBerry’. In his speech, Heins said, ““From this point forward — we are BlackBerry. One brand. One promise“.
Check out this exclusive interview with BlackBerry CMO Frank Boulben, on why the company is changing its brand and what it will mean for the future.
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