Not too long ago an ad for a mortgage company on my local radio station said something that caught my ear. The owner of the company was talking about identity theft and the need to be careful with the sensitive information you hand over to people, especially when it comes to getting a mortgage. He said, “You’ve got to differentiate between a mortgage company and a mortgage professional or your information is at risk.”
I’ve always said that information security can be a competitive differentiator, and this business is capitalizing on it. Good for them!! It’s about time some business owners step up to the plate with enough confidence in their information security that they can use it to their advantage. Of course, talk is cheap, so who knows the reality of what they’re advertising. At least their thinking is on the right track.
On a related note, some companies in the financial sector tout their “fraud and identity theft insurance” – something I’m not too keen on since it can be used as a crutch to cover up otherwise poor information security practices. But if your business has gone past the checklist audits and is performing in-depth security assessments of your network, your Web applications, and your IT operations on a periodic and consistent basis, then providing such insurance as an option certainly won’t hurt. Yet another competitive differentiator that’s ultimately good for all of us.
Kevin Beaver is an independent information security consultant, expert witness, author, and professional speaker with Atlanta-based Principle Logic, LLC and a contributor to the IT Watch Blog. You can reach Kevin through his website at www.principlelogic.com and follow him on Twitter at @kevinbeaver.