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	<title>Enterprise IT Watch Blog &#187; Shopping</title>
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		<title>Cyber Monday&#8217;s here &#8230; but is it just another Manic Monday?</title>
		<link>http://itknowledgeexchange.techtarget.com/IT-watch-blog/cyber-mondays-here-but-is-it-just-another-manic-monday/</link>
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		<pubDate>Mon, 30 Nov 2009 14:24:10 +0000</pubDate>
		<dc:creator>Michael Morisy</dc:creator>
				<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[Hype]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Traffic]]></category>

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		<description><![CDATA[The Monday after a long vacation is rarely easy, and today will probably not be the exception for most IT professionals: There&#8217;s a whole weekend-plus worth of things to fix up, schedules to resume &#8230; and the specter of Cyber Monday. Hopefully, the latter is just a scary story marketers tell their bosses to make [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-337" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/141/files/2009/11/the_bangles_manic_monday.jpg" alt="" width="233" height="229" />The Monday after a long vacation is rarely easy, and today will probably not be the exception for most IT professionals: There&#8217;s a whole weekend-plus worth of things to fix up, schedules to resume &#8230; and the specter of Cyber Monday.</p>
<p>Hopefully, the latter is just a scary story marketers tell their bosses to make it look like their hip to this Internet thing. As one Business Week writer noted a few years back, there&#8217;s a flaw with this image of a surge of workers slacking off and juicing their office connections to get the best deals:</p>
<blockquote><p>Just one problem: It&#8217;s not true, at least for many online retailers. Contrary to what the recent blitz of media coverage implies, Cyber Monday isn&#8217;t nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically, according to market researcher comScore Networks. It&#8217;s not even the first big day of the season.</p>
<p>For most online retailers, the bigger spending day of the season to date was way back on Nov. 22, three days before Black Friday. What&#8217;s more, most e-tailers say the season&#8217;s top spending day comes much later, between around Dec. 5 and Dec. 15.</p></blockquote>
<p>And this year, with more consumers than ever having home connections equivalent to or even faster than their work broadband, &#8220;Cyber Monday&#8221; might have started on Black Friday: Why deal with the unwashed masses when you can click, click, click your way to steep savings, without having to get up at 4 a.m. or even miss your leisurely breakfast? Search Engine Land reports that <a href="http://blog.searchenginewatch.com/091130-075241">Amazon.com traffic grew 22%</a> this Black Friday compared to the year before.</p>
<p>What&#8217;s your experience? Are workers nose-to-the-grindstone today, or are you noticing heavy non-work traffic? What&#8217;s your corporate policy on dealing with it? Filter, block or let it slide as long as the employees get their work done? I&#8217;d love to hear your strategies and war stories in the comments or at <a href="mailto:Michael@ITKnowledgeExchange.com">Michael@ITKnowledgeExchange.com</a>.</p>
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