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	<title>Enterprise IT Watch Blog &#187; Kevin Kennedy</title>
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		<title>Avaya&#8217;s Kevin Kennedy: SIP is the New IP</title>
		<link>http://itknowledgeexchange.techtarget.com/IT-watch-blog/avayas-kevin-kennedy-sip-is-the-new-ip/</link>
		<comments>http://itknowledgeexchange.techtarget.com/IT-watch-blog/avayas-kevin-kennedy-sip-is-the-new-ip/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 17:34:49 +0000</pubDate>
		<dc:creator>Michael Morisy</dc:creator>
				<category><![CDATA[Avaya]]></category>
		<category><![CDATA[Interop]]></category>
		<category><![CDATA[Interop Las Vegas 2010]]></category>
		<category><![CDATA[Kevin Kennedy]]></category>
		<category><![CDATA[Networking in 2010]]></category>
		<category><![CDATA[SIP]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/IT-watch-blog/?p=887</guid>
		<description><![CDATA[Kevin Kennedy, Avaya&#8217;s president and CEO, said IP was able to consolidate or supersede dozens of other protocols like PUP and RIP and that the time was soon coming for SIP to take the same route, but a layer higher. Avaya was pushing SIP as the protocol of choice for voice, video, Instant Messaging and other types [...]]]></description>
				<content:encoded><![CDATA[<p>Kevin Kennedy, Avaya&#8217;s president and CEO, said IP was able to consolidate or supersede dozens of other protocols like PUP and RIP and that the time was soon coming for SIP to take the same route, but a layer higher. Avaya was pushing SIP as the protocol of choice for voice, video, Instant Messaging and other types of communication, and Kennedy gave six core reasons why SIP was the right rule to ring them all:</p>
<p><a href="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/141/files/2010/04/avaya-and-sip.jpg"><img class="aligncenter size-full wp-image-886" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/141/files/2010/04/avaya-and-sip.jpg" alt="" width="500" height="375" /></a></p>
<blockquote><p>1) Infrastructure and Dial Plan Consolidation</p>
<p>2) Applications Control Network Delivery</p>
<p>3) Multi Modal</p>
<p>4) Session Level Granularity</p>
<p>5) Comprehends Communications as a Conference</p>
<p>6) Directory Confederation Enabled</p></blockquote>
<p>And while I certainly believe consolidation, standardization and interoperability are beautiful things, Avaya has an uphill battle, at least in the short term. SIP has been <a href="http://www.google.com/search?sourceid=chrome&amp;ie=UTF-8&amp;q=sip+site:searchunifiedcommunications.techtarget.com">over-promised for years and years</a>, while even full SIP compliance <a href="http://searchunifiedcommunications.techtarget.com/news/article/0,289142,sid186_gci1507766,00.html">doesn&#8217;t guarantee the communications interoperability and unification</a> Kennedy gushed about.</p>
<p>Still, it&#8217;s a beautiful dream and Avaya has big enough guns that it&#8217;s entirely possible, particularly as enterprises look to speed up deployments while reducing complexity.</p>
<p>Curt Franklin has a good write up on the rest of <a href="http://my.interop.com/BlogDetails.aspx?id=fbce490c-ad73-426d-914b-9cc639d71b44">Kennedy&#8217;s Interop keynote</a> if you&#8217;re interested in what you missed or want another perspective.</p>
<p><span id="more-887"></span><br />
<em>Whether you&#8217;re trekking out into the Las Vegas sands or watching safely from your home base, IT Knowledge Exchange has you covered: The </em><a href="http://itknowledgeexchange.techtarget.com/IT-watch-blog/"><em>Enterprise IT Watch Blog</em></a><em> is teaming up with </em><a href="http://SearchNetworking.com"><em>SearchNetworking.com</em></a><em> to bring you the most comprehensive Interop coverage. Follow </em><a href="SearchNetworking.com"><em>Interop coverage on the IT Watch Blog</em></a><em> or check out SearchNetworking&#8217;s coverage on the </em><a href="http://itknowledgeexchange.techtarget.com/networkhub/"><em>Network Hub</em></a><em>. If you&#8217;re in Las Vegas yourself, shoot me an e-mail at <a href="mailto:Michael@ITKnowledgeExchange.com">Michael@ITKnowledgeExchange.com</a></em><em>: I&#8217;d love to hear what you&#8217;ve learned, seen or heard, and we have plenty of free swag to give away to IT Knowledge Exchange members!</em></p>
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