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	<title>Enterprise IT Watch Blog &#187; Google Buzz</title>
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		<title>Could Google&#8217;s Buzz be a corporate Valentine?</title>
		<link>http://itknowledgeexchange.techtarget.com/IT-watch-blog/could-googles-buzz-be-a-corporate-valentine/</link>
		<comments>http://itknowledgeexchange.techtarget.com/IT-watch-blog/could-googles-buzz-be-a-corporate-valentine/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:23:28 +0000</pubDate>
		<dc:creator>Michael Morisy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[If you use GMail, or stay current on the latest tech trends, you&#8217;ve seen Google Buzz, Google&#8217;s latest foray into real-time updates and social networking. Reactions have been mixed, unsurprisingly, but one analyst who doesn&#8217;t see too much potential overall writes that the app might find a niche audience with enterprises looking to jump start [...]]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-610 alignright" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/141/files/2010/02/googlebuzz.png" alt="" width="286" height="68" />If you use GMail, or stay current on the latest tech trends, you&#8217;ve seen <a href="http://www.google.com/buzz">Google Buzz</a>, Google&#8217;s latest foray into real-time updates and social networking. Reactions have been mixed, unsurprisingly, but one analyst who doesn&#8217;t see too much potential overall writes that the app might find a niche audience with enterprises looking to jump start internal social computing programs.</p>
<p>Irwin Lazar, vice president of communications research at <a href="http://www.nemertes.com/">Nemertes Research</a>, wrote on his <a href="http://enterprise2blog.com/2010/02/the-problem-with-google-buzz/">Enterprise 2.0 blog</a> that he doesn&#8217;t &#8220;see it replacing Facebook (or even LinkedIn),&#8221;</p>
<blockquote><p>Where Buzz, I think, has the greatest appeal is in creating a social community within companies using Gmail or Google apps as their corporate messaging environment. Buzz just fired a shot across the bow of all the social computing software or service vendors targeting SMBs. If you are already paying for a corporate Gmail service, you just got a whole suite of social tools as well.</p></blockquote>
<p>Forget attacking Facebook and LinkedIn, in other words. It&#8217;s <a href="https://www.yammer.com/">Yammer</a> and <a href="http://www.salesforce.com/chatter/">Salesforce Chatter</a> that Buzz could send packing.</p>
<p><i>Does Buzz have potential in your enterprise, or is it just another potential productivity hazard? I want to hear your thoughts in the comments or directly at Michael@ITKnowledgeExchange.com. I&#8217;m happy to keep your name and company confidential if asked.</i></p>
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