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	<title>Enterprise IT Watch Blog &#187; Communications</title>
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		<title>Google Wave as status symbol</title>
		<link>http://itknowledgeexchange.techtarget.com/IT-watch-blog/google-wave-as-status-symbol/</link>
		<comments>http://itknowledgeexchange.techtarget.com/IT-watch-blog/google-wave-as-status-symbol/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 19:10:39 +0000</pubDate>
		<dc:creator>Michael Morisy</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Unified Communications]]></category>
		<category><![CDATA[Wave]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/IT-watch-blog/?p=152</guid>
		<description><![CDATA[I&#8217;ve previously written that early Google Wave accounts are most useful to developers: The service is, as Google promised, quite buggy, and the available features are still only touching upon Waves&#8217; potential (I think it will only really get interesting when they throw open the gates and allow organizations to get their hands on it [...]]]></description>
				<content:encoded><![CDATA[<p><img class="size-full wp-image-151 alignright" src="http://cdn.ttgtmedia.com/ITKE/uploads/blogs.dir/141/files/2009/10/keeping-up-with-the-joneses-274x300.jpg" alt="" width="274" height="300" />I&#8217;ve previously written that early <a href="http://itknowledgeexchange.techtarget.com/IT-watch-blog/could-google-wave-hype-kill-its-own-potential/">Google Wave accounts are most useful to developers</a>: The service is, as Google promised, quite buggy, and the available features are still only touching upon Waves&#8217; potential (I think it will only really get interesting when they throw open the gates and allow organizations to get their hands on it company wide, but that will come).</p>
<p>That hasn&#8217;t stopped <a href="http://blogs.wsj.com/digits/2009/10/01/google-wave-invites-for-sale-on-ebay/" target="_blank">Wave invite buzz from hitting eBay</a>, including an offer (of unauthenticated veracity) as high as $27,000. Well before it got to this point, Google Wave hysteria has already become more of a status symbol than a technology demo, at least as far as coverage is concerned: Were you within 6 degrees of separation from the Google big-wigs making the list? Could you get your invite to the party?</p>
<p>It&#8217;s <a href="http://en.wikipedia.org/wiki/Hype_cycle" target="_blank">Gartner Hype Cycle</a> meets <a href="http://www.marquiswhoswho.com/" target="_blank">Who&#8217;s Who</a> in a small, geeky echo chamber. And after <a href="http://itknowledgeexchange.techtarget.com/IT-watch-blog/robert-scoble-kicks-off-google-wave-blowback/" target="_blank">Scoble&#8217;s Wave attack</a>, others have joined the fray, with techie PR meister Steve Rubel saying <a href="http://www.steverubel.com/google-wave-rss-the-sequel-in-other-words-doa" target="_blank">it&#8217;s like RSS &#8230; and dead on arrival</a>. Alex Salkever offers a good <a href="http://www.dailyfinance.com/2009/10/02/googles-wave-technology-panned-by-top-bloggers/" target="_blank">summary of other Wave criticism</a>, but maybe the biggest point: Google Wave antipathy is the new black.</p>
<p>Fortunately, if Gartner&#8217;s over-hyped Hype Cycle <em>is</em> a good predictor, we&#8217;ll soon see Wave&#8217;s true power as people stop talking about it and start actually kicking the tires, revving it up and putting it through the paces.</p>
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