When discussion turns to operating systems, there are many other facets to the conversation than there have been in the past. More than desktop computers, consumers must consider what form of computing to deploy the latest operating system on. Enter phones, tablets, slates, and other words like that. With the recent release of Apple’s iPad 2 and its significant improvements over its predecessor, Microsoft isn’t lying down.
Standing up for its enterprise-popular OS, Windows 7, Microsoft has begun promoting Windows 7 tablets, starting with a slew of commercials for the Asus Eee Slate. According to the ads’ messages, the Eee is for everyone, from artists to bloggers to working mothers. Rather than taking the route of Apple’s show-not-tell ads that let the iPad do all of the talking, Microsoft lets its customers do the talking. But they’re not just saying anything: From the street artist to the mom/freelance musician, the predominant message is that Windows 7 tablets are computers, simplified. Run your usual programs without having to deal with an app store or change the way you think of computing; that’s a pretty tempting message for an enterprise audience that doesn’t have the time or the budget to incorporate training or program overhauls.
So what do you think? Is the “next PC” approach from Microsoft tantalizing enough for enterprise IT to bite? Check out the commercials below the jump and let us know in the comments section or email me directly at Melanie@ITKnowledgeExchange.com.
[kml_flashembed movie="http://www.youtube.com/v/cj0ASzo-Pxg" width="425" height="350" wmode="transparent" /]
[kml_flashembed movie="http://www.youtube.com/v/YIyExhWlNik" width="425" height="350" wmode="transparent" /]