Enterprise IT Watch Blog

Mar 23 2011   11:14AM GMT

Tablet wars: Microsoft chooses its next battle

Melanie Yarbrough Profile: MelanieYarbrough

When discussion turns to operating systems, there are many other facets to the conversation than there have been in the past. More than desktop computers, consumers must consider what form of computing to deploy the latest operating system on. Enter phones, tablets, slates, and other words like that. With the recent release of Apple’s iPad 2 and its significant improvements over its predecessor, Microsoft isn’t lying down.

Standing up for its enterprise-popular OS, Windows 7, Microsoft has begun promoting Windows 7 tablets, starting with a slew of commercials for the Asus Eee Slate. According to the ads’ messages, the Eee is for everyone, from artists to bloggers to working mothers. Rather than taking the route of Apple’s show-not-tell ads that let the iPad do all of the talking, Microsoft lets its customers do the talking. But they’re not just saying anything: From the street artist to the mom/freelance musician, the predominant message is that Windows 7 tablets are computers, simplified. Run your usual programs without having to deal with an app store or change the way you think of computing; that’s a pretty tempting message for an enterprise audience that doesn’t have the time or the budget to incorporate training or program overhauls.

So what do you think? Is the “next PC” approach from Microsoft tantalizing enough for enterprise IT to bite? Check out the commercials below the jump and let us know in the comments section or email me directly at Melanie@ITKnowledgeExchange.com.


[kml_flashembed movie="http://www.youtube.com/v/cj0ASzo-Pxg" width="425" height="350" wmode="transparent" /]
[kml_flashembed movie="http://www.youtube.com/v/YIyExhWlNik" width="425" height="350" wmode="transparent" /]

Melanie Yarbrough is the assistant community editor at ITKnowledgeExchange.com. Follow her on Twitter or send her an email at Melanie@ITKnowledgeExchange.com.

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  • MelanieYarbrough
    [...] IT Watch Blog « Tablet wars: Microsoft chooses its next battle Mar 28 2011   9:00AM [...]
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  • KFaganJr
    After spending 4 months working to find a Windows tablet that could be put into the field for use by Therapists visiting patients my conclusion is that we're still not there when it comes to a Windows Tablet. There are so many functions that require intricate touch, or a keyboard. The reason the iPad works so well is because it is designed for the purpose and only that purpose. Windows isn't and it shows in everything from the on screen keyboard to flicks on the display especially when an app doesn't quite fit on the screen. For example, using the on screen keyboard to enter a search into google shows up below the search box, when you type a single letter it jumps to the top of the screen (search suggestions drop down to where the keyboard is, lol). I've tested two models of the Asus Eee T101MT convertible Netbook, TegaTech's TEGA V2 Tablet, Lenovo S10-3T, Dell Duo, CTL Classmate Convertible Netbook. I started to [A href="http://www.try2stop.us/it/post/mobile-computers-tablets-netbooks-and-slates"]document my research here[/A], and am in the process of writing out the end results for all the products tested now that I'm finishing up. I certainly did like a few of the products, the Asus was probably my favorite with the Duo close behind being such an innovative and awesome design. I do feel like they only have a purpose for very specific applications however, and are marketed for all the wrong ones. In the end, we went with an HP Netbook with Verizon mobile Broadband cards built in and a larger screen than any of the convertibles/tablets really offer under $1000. (That's another issue, iPad is 13in I believe, the Win7 ones I found we're 10in and under with a wide screen, giving only 600 pixel height).
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