Just in time for the newest Transformers movie, Google announces its latest attempt at crushing the behemoth that is Facebook. Focusing on Facebook’s Achilles heel – user privacy – Google’s new Google+ Project may have a fighting chance. That is, unless you’re taking into account their social networking track record. As Claire Miller at the NY Times pointed out, it may be too late for Google to defend its title as the most popular entry point on the Web.
Bradley Horowitz and Vic Gondutra, the masterminds behind Google Buzz, have come together again with Google+. Despite the familiar names on the ticket, the project aspires to be the phoenix out of Buzz’s ash. The two told the NY Times that Buzz “chastened” them and they’ve since learned the value users place on their privacy.
In limited field trial for now, Google+ advertises that it’s expected to change and evolve with each user’s feedback. The tool aims to mimick real-life relationships and discard the potentially awkward aspects of other social networks (ahem, poking, ahem). Perhaps the most refreshing update to this take on social networking is the ability to receive others’ updates without sharing your own. Google plans to spread the reach of Google+’s features across mobile platforms and websites.
What do you think? Is there room for more takes on the same idea?