If you use GMail, or stay current on the latest tech trends, you’ve seen Google Buzz, Google’s latest foray into real-time updates and social networking. Reactions have been mixed, unsurprisingly, but one analyst who doesn’t see too much potential overall writes that the app might find a niche audience with enterprises looking to jump start internal social computing programs.
Where Buzz, I think, has the greatest appeal is in creating a social community within companies using Gmail or Google apps as their corporate messaging environment. Buzz just fired a shot across the bow of all the social computing software or service vendors targeting SMBs. If you are already paying for a corporate Gmail service, you just got a whole suite of social tools as well.
Does Buzz have potential in your enterprise, or is it just another potential productivity hazard? I want to hear your thoughts in the comments or directly at Michael@ITKnowledgeExchange.com. I’m happy to keep your name and company confidential if asked.