Intelligence Driven Marketing: The B2B Marketers Blog:

Technology Marketing


September 24, 2013  1:20 PM

CIOs Really Are Different



Posted by: Jonathan Brown
Buyer's Survey, CIO, Content Marketing, Executive IT, Infographic, persona marketing, Technology Marketing, Uncategorized

In a word – “pragmatic”. While the current technology evolution has media outlets like TechTarget filled with discussions on cloud computing, big data, and

September 9, 2013  2:06 PM

3 Interesting Findings from our APAC IT Buyer’s Survey



Posted by: Jon Panker
APAC, B2B Marketing, BANT, Buyer's Survey, Content Marketing, Global Marketing, Research, Technology Marketing

9-4-2013 4-09-25 PM

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August 19, 2013  6:49 PM

5 Reasons to Consider Microsites for your Marketing Strategy



Posted by: Ben Bradley
Awareness Generation, Brand Marketing, microsite, persona marketing, Research, Social Media, Technology Marketing

In the world of digital marketing, the popularity of microsites constantly fluctuates.  In the early 2000’s they were wildly popular; specifically with B2C organizations.   Since that time, they have dipped in popularity and some people have suggested that...


August 17, 2013  1:12 AM

What the research process for a B2B technology project really looks like



Posted by: Courtney Kay
Content Marketing, Infographic, Technology Marketing

In the B2B marketing realm, we're hearing more and more about the shift of control from the seller to the buyer when it comes to conducting research.  67% of the buy...

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August 2, 2013  12:13 PM

Cloud backup services adoption is up- Is your marketing helping you capitalize on it?



Posted by: Courtney Kay
Cloud Backup Services, Infographic, Research, Technology Marketing

Cloud backup is one of the oldest cloud storage services around; but, it’s only in the past couple of years that it’s grown-up enough to be seriously considered by enterprises.  According to TechTarget's

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