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Social Media

August 19, 2013  6:49 PM

5 Reasons to Consider Microsites for your Marketing Strategy

Posted by: Ben Bradley
Awareness Generation, Brand Marketing, microsite, persona marketing, Research, Social Media, Technology Marketing

In the world of digital marketing, the popularity of microsites constantly fluctuates.  In the early 2000’s they were wildly popular; specifically with B2C organizations.   Since that time, they have dipped in popularity and some people have suggested that...

April 26, 2013  6:21 PM

Building a comprehensive (cost effective) content plan

Posted by: Courtney Kay
Content Creation, Content Marketing, Online IT Communities, Screencast, Social Media

“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.”  All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and...

April 10, 2013  8:49 PM

Infographic: 3 Tips to Reaching B2B Technology Buyers Using Social Media

Posted by: Courtney Kay
Infographic, Online IT Communities, Social Media, Social Media Marketing

There’s definitely no shortage of content on social media marketing.  There’s also no silver bullet in terms of how to use it to achieve your marketing goals.  Social Media doesn't have a “one-size-fits-all,” “off-the-shelf” implementation.  The right strategy needs to take your...

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