Intelligence Driven Marketing: The B2B Marketers Blog:

persona marketing


September 30, 2013  6:21 PM

How the origin of a tech project can inform your content strategy



Posted by: Courtney Kay
Content Creation, Content Marketing, Executive IT, persona marketing

Aside from a major hardware failure, websites going down or the inability to get into email (the tech crisis I think our IT department dreads the most), I’d never really put much thought into how a tech project comes to be.  That is, until I met Kevin Stokes and Randall Gamby.  Kevin, CIO for...

September 24, 2013  1:20 PM

CIOs Really Are Different



Posted by: Jonathan Brown
Buyer's Survey, CIO, Content Marketing, Executive IT, Infographic, persona marketing, Technology Marketing, Uncategorized

In a word – “pragmatic”. While the current technology evolution has media outlets like TechTarget filled with discussions on cloud computing, big data, and


August 19, 2013  6:49 PM

5 Reasons to Consider Microsites for your Marketing Strategy



Posted by: Ben Bradley
Awareness Generation, Brand Marketing, microsite, persona marketing, Research, Social Media, Technology Marketing

In the world of digital marketing, the popularity of microsites constantly fluctuates.  In the early 2000’s they were wildly popular; specifically with B2C organizations.   Since that time, they have dipped in popularity and some people have suggested that...


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