Intelligence Driven Marketing: The B2B Marketers Blog:


November 6, 2013  9:03 PM

4 things you might not know about BYOD

Posted by: Julie Carey
Buyer's Survey, BYOD, Consumerization of IT, Content Marketing, Infographic, Mobile Security, Uncategorized

Today’s business leaders and employees are driving the business need for BYOD, we know that.  As always, network security and preventing security breaches remains a top concern as organizations want to keep their corporate data inside and secure. in conjunction with...

September 24, 2013  1:20 PM

CIOs Really Are Different

Posted by: Jonathan Brown
Buyer's Survey, CIO, Content Marketing, Executive IT, Infographic, persona marketing, Technology Marketing, Uncategorized

In a word – “pragmatic”. While the current technology evolution has media outlets like TechTarget filled with discussions on cloud computing, big data, and

August 17, 2013  1:12 AM

What the research process for a B2B technology project really looks like

Posted by: Courtney Kay
Content Marketing, Infographic, Technology Marketing

In the B2B marketing realm, we're hearing more and more about the shift of control from the seller to the buyer when it comes to conducting research.  67% of the buy...

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August 2, 2013  12:13 PM

Cloud backup services adoption is up- Is your marketing helping you capitalize on it?

Posted by: Courtney Kay
Cloud Backup Services, Infographic, Research, Technology Marketing

Cloud backup is one of the oldest cloud storage services around; but, it’s only in the past couple of years that it’s grown-up enough to be seriously considered by enterprises.  According to TechTarget's

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April 26, 2013  5:16 PM

Infographic: Building Better Webcasts

Posted by: Courtney Kay
Content Marketing, Infographic, Webcast Content, Webinar Content

While building a webcast (or webinar if you prefer) has gotten easier in terms of production, and cheaper in terms of hosting or outsourcing, it hasn't necessarily gotten easier in terms of building good content, in fact, it might have gotten harder.  Today’s content-rich landscape can make it...

April 10, 2013  8:49 PM

Infographic: 3 Tips to Reaching B2B Technology Buyers Using Social Media

Posted by: Courtney Kay
Infographic, Online IT Communities, Social Media, Social Media Marketing

There’s definitely no shortage of content on social media marketing.  There’s also no silver bullet in terms of how to use it to achieve your marketing goals.  Social Media doesn't have a “one-size-fits-all,” “off-the-shelf” implementation.  The right strategy needs to take your...

March 27, 2013  10:25 PM

The Marketer’s Guide to SDN- Priorities & purchase intentions of your prospects

Posted by: Courtney Kay
Infographic, SDN Marketing, Software Defined Networks

The Marketer's Guide to Software-Defined Networking

While IDC projects the SDN market will reach $3.7 billion by 2016, today, networking and data center professionals are scrambling to get the answers they need to make informed buying decisions. With no clear...

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