Intelligence Driven Marketing: The B2B Marketers Blog:

Content Marketing

November 6, 2013  9:03 PM

4 things you might not know about BYOD

Posted by: Julie Carey
Buyer's Survey, BYOD, Consumerization of IT, Content Marketing, Infographic, Mobile Security, Uncategorized

Today’s business leaders and employees are driving the business need for BYOD, we know that.  As always, network security and preventing security breaches remains a top concern as organizations want to keep their corporate data inside and secure. in conjunction with...

September 30, 2013  6:21 PM

How the origin of a tech project can inform your content strategy

Posted by: Courtney Kay
Content Creation, Content Marketing, Executive IT, persona marketing

Aside from a major hardware failure, websites going down or the inability to get into email (the tech crisis I think our IT department dreads the most), I’d never really put much thought into how a tech project comes to be.  That is, until I met Kevin Stokes and Randall Gamby.  Kevin, CIO for...

September 24, 2013  1:20 PM

CIOs Really Are Different

Posted by: Jonathan Brown
Buyer's Survey, CIO, Content Marketing, Executive IT, Infographic, persona marketing, Technology Marketing, Uncategorized

In a word – “pragmatic”. While the current technology evolution has media outlets like TechTarget filled with discussions on cloud computing, big data, and

September 9, 2013  2:06 PM

3 Interesting Findings from our APAC IT Buyer’s Survey

Posted by: Jon Panker
APAC, B2B Marketing, BANT, Buyer's Survey, Content Marketing, Global Marketing, Research, Technology Marketing

9-4-2013 4-09-25 PM

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August 17, 2013  1:12 AM

What the research process for a B2B technology project really looks like

Posted by: Courtney Kay
Content Marketing, Infographic, Technology Marketing

In the B2B marketing realm, we're hearing more and more about the shift of control from the seller to the buyer when it comes to conducting research.  67% of the buy...

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July 8, 2013  1:51 PM

Progressive Marketer’s Tip: 4 strategies to optimizing your streaming media investment

Posted by: Ben Bradley
Content Marketing, Research, Webcast Content, Webinar Content

TealWebcast As marketers,...

April 26, 2013  6:21 PM

Building a comprehensive (cost effective) content plan

Posted by: Courtney Kay
Content Creation, Content Marketing, Online IT Communities, Screencast, Social Media

“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.”  All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and...

April 26, 2013  5:16 PM

Infographic: Building Better Webcasts

Posted by: Courtney Kay
Content Marketing, Infographic, Webcast Content, Webinar Content

While building a webcast (or webinar if you prefer) has gotten easier in terms of production, and cheaper in terms of hosting or outsourcing, it hasn't necessarily gotten easier in terms of building good content, in fact, it might have gotten harder.  Today’s content-rich landscape can make it...

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