Intelligence Driven Marketing: The B2B Marketers Blog:

Brand ROI

March 27, 2013  10:17 PM

If only brand ROI were easy…

Posted by: Courtney Kay
Awareness Generation, Brand Marketing, Brand ROI, Display Advertising Benchmarks

68% of marketers would buy more digital brand advertising if ROI were easier to measure (Digiday) – it’s a question worth billions if someone can answer it effectively…  As a marketer, how do you make the most of, and measure, your brand investment given that it’s definitely not an easy...

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