Intelligence Driven Marketing: The B2B Marketers Blog:

Awareness Generation


August 19, 2013  6:49 PM

5 Reasons to Consider Microsites for your Marketing Strategy



Posted by: Ben Bradley
Awareness Generation, Brand Marketing, microsite, persona marketing, Research, Social Media, Technology Marketing

In the world of digital marketing, the popularity of microsites constantly fluctuates.  In the early 2000’s they were wildly popular; specifically with B2C organizations.   Since that time, they have dipped in popularity and some people have suggested that...

March 27, 2013  10:17 PM

If only brand ROI were easy…



Posted by: Courtney Kay
Awareness Generation, Brand Marketing, Brand ROI, Display Advertising Benchmarks

68% of marketers would buy more digital brand advertising if ROI were easier to measure (Digiday) – it’s a question worth billions if someone can answer it effectively…  As a marketer, how do you make the most of, and measure, your brand investment given that it’s definitely not an easy...


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