Intelligence Driven Marketing: The B2B Marketers Blog

Apr 26 2013   5:16PM GMT

Infographic: Building Better Webcasts

Courtney Kay Courtney Kay Profile: Courtney Kay

While building a webcast (or webinar if you prefer) has gotten easier in terms of production, and cheaper in terms of hosting or outsourcing, it hasn’t necessarily gotten easier in terms of building good content, in fact, it might have gotten harder.  Today’s content-rich landscape can make it pretty challenging to create the kind of content that really engages.  To help technology marketers build better webcast content, TechTarget conducted a survey of its North American Webcast users.  The following infographic highlights some of the marketer tips derived from the study’s findings.  If you’re interested in a briefing on the full results, contact Theron Shreve (tshreve@TechTarget.com) TechTarget’s Director of Streaming of Media.

Webcast Content image

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