Intelligence Driven Marketing: The B2B Marketers Blog

Apr 26 2013   6:21PM GMT

Building a comprehensive (cost effective) content plan

Courtney Kay Courtney Kay Profile: Courtney Kay

“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.”  All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and the kind of content that engages, with limited budget, limited resources and a to-do list a mile long?

Coming up on May 8th in San Francisco, I’ll be presenting a prescriptive, three step plan to building a strong content strategy, laying out clear content priorities, while maximizing your content marketing efforts and investments.  Below is a quick sneak peak of the presentation. The event is complimentary to all technology marketers.

You can register for the TechTarget Online ROI Summit here: http://techtargetsummit.techtarget.com/sanfrancisco/  If you’re interested in the content, but San Francisco (or the timing) are inconvenient, just reach out to me directly (ckay@techtarget.com) and we can schedule a time for an exclusive session for you and your marketing team members.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: