“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.” All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and the kind of content that engages, with limited budget, limited resources and a to-do list a mile long?
Coming up on May 8th in San Francisco, I’ll be presenting a prescriptive, three step plan to building a strong content strategy, laying out clear content priorities, while maximizing your content marketing efforts and investments. Below is a quick sneak peak of the presentation. The event is complimentary to all technology marketers.
You can register for the TechTarget Online ROI Summit here: http://techtargetsummit.techtarget.com/sanfrancisco/ If you’re interested in the content, but San Francisco (or the timing) are inconvenient, just reach out to me directly (firstname.lastname@example.org) and we can schedule a time for an exclusive session for you and your marketing team members.