Intelligence Driven Marketing: The B2B Marketers Blog:

September, 2013


September 30, 2013  6:21 PM

How the origin of a tech project can inform your content strategy



Posted by: Courtney Kay
Content Creation, Content Marketing, Executive IT, persona marketing

Aside from a major hardware failure, websites going down or the inability to get into email (the tech crisis I think our IT department dreads the most), I’d never really put much thought into how a tech project comes to be.  That is, until I met Kevin Stokes and Randall Gamby.  Kevin, CIO for...

September 24, 2013  1:20 PM

CIOs Really Are Different



Posted by: Jonathan Brown
Buyer's Survey, CIO, Content Marketing, Executive IT, Infographic, persona marketing, Technology Marketing, Uncategorized

In a word – “pragmatic”. While the current technology evolution has media outlets like TechTarget filled with discussions on cloud computing, big data, and


September 9, 2013  2:06 PM

3 Interesting Findings from our APAC IT Buyer’s Survey



Posted by: Jon Panker
APAC, B2B Marketing, BANT, Buyer's Survey, Content Marketing, Global Marketing, Research, Technology Marketing

9-4-2013 4-09-25 PM

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