Intelligence Driven Marketing: The B2B Marketers Blog:

March, 2013


March 27, 2013  10:25 PM

The Marketer’s Guide to SDN- Priorities & purchase intentions of your prospects



Posted by: Courtney Kay
Infographic, SDN Marketing, Software Defined Networks

The Marketer's Guide to Software-Defined Networking

While IDC projects the SDN market will reach $3.7 billion by 2016, today, networking and data center professionals are scrambling to get the answers they need to make informed buying decisions. With no clear...

March 27, 2013  10:17 PM

If only brand ROI were easy…



Posted by: Courtney Kay
Awareness Generation, Brand Marketing, Brand ROI, Display Advertising Benchmarks

68% of marketers would buy more digital brand advertising if ROI were easier to measure (Digiday) – it’s a question worth billions if someone can answer it effectively…  As a marketer, how do you make the most of, and measure, your brand investment given that it’s definitely not an easy...


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